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Elevate Your Business: 5 Key Reasons to Invest in Your Website and Digital Marketing with D Sheppard Marketing

In today’s digital age, it’s imperative for businesses, organisations, and individuals to establish a strong online presence. A well-crafted and functional website plays a vital role in achieving this goal. Websites have become the primary means of communication, marketing, and engagement with customers and audiences, extending your business presence far beyond the constraints of traditional store hours.  First, let’s look at The importance of WebsitesEstablishing Trust and Credibility: A meticulously designed website cultivates trust and credibility with potential customers. Read more…

By Delenn Sheppard, ago

Everything you need to know about SEO

Are you a Brisbane-based business eager to dominate the digital landscape? Look no further! In this blog post, we unveil the unparalleled benefits of choosing D Sheppard Marketing for your SEO needs in the vibrant city of Brisbane. What is SEO? SEO, or Search Engine Optimisation, is a set of strategies and practices aimed at enhancing a website’s visibility on search engines like Google. The ultimate goal is to improve the website’s ranking on search Read more…

By Delenn Sheppard, ago

Mastering Digital Marketing for Dentists: Your Path to Practice Success

The digital age has transformed how businesses reach their audiences, and the dental industry is no exception. In an era where online visibility and reputation are paramount, understanding the nuances of digital marketing, especially SEO (Search Engine Optimisation), can make all the difference for dental practices. In this blog post, we’ll explore the essential strategies for effective digital marketing tailored to dentists. 1. Optimizing for Local Search  When potential patients search for a dentist, they Read more…

By Delenn Sheppard, ago

Google Analytics UA Vs GA4: why the switch, and what’s different?

Google Analytics is a powerful tool that provides invaluable insights into website and app performance, user behaviour, and marketing effectiveness.  Google Analytics’ newest version, GA4 – Google Analytics 4, is completely phasing out the previous ‘UA – Universal Analytics version. As of the 1st of July 2023 Universal Analytics (UA) will stop tracking data completely. Six months later, all of the data on Universal Analytics will be deleted. So why the switch? And what is Read more…

By Delenn Sheppard, ago

Optimising Your Website for Better Conversions: Best Practices for Landing Page Design

In today’s digital landscape, having a well-designed landing page is crucial for maximising conversions and achieving business goals. Whether you aim to generate leads, drive sales, or increase newsletter sign-ups, optimising your landing page can significantly impact your conversion rates. In this blog post, we will explore the best practices for landing page design that can help you create compelling and effective landing pages that convert visitors into customers. Define a Clear Goal: Before diving Read more…

By Delenn Sheppard, ago

Best Practices in Social Media Marketing

Social media has become an essential tool for businesses to engage with their audience, build brand awareness, and drive conversions. With the right strategy and approach, social media marketing can be a powerful tool to achieve business goals. In this blog post, we’ll share tips on how to leverage different social media platforms for marketing, how to create a social media strategy, and how to measure social media success. Creating a Social Media Strategy Creating Read more…

By Delenn Sheppard, ago
Essential Marketing Strategies for Small Businesses

5 Essential Marketing Strategies for Small Businesses

As a small business owner, you know that marketing is crucial to your success. However, with limited resources, it can be challenging to create an effective marketing strategy that yields measurable results. In this blog post, we’ll share five essential marketing strategies that can help your small business reach new customers and increase revenue. Create a strong online presence In today’s digital age, having a strong online presence is essential. This includes a professional website Read more…

By Delenn Sheppard, ago
SEO dominos tiles on a table

What is SEO?

SEO stands for “search engine optimization. It’s the process of optimising your website to rank higher in search engine results pages (SERPs) in places like Google. SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to the factors actually on your website (hence, on page). These factors, such as your word count, headings, structure, internal and external links, keyword and NLP usage, meta descriptions and titles, affect your Read more…

By Delenn Sheppard, ago
Person on a park bench reading a book review

How do Google Reviews Impact Your Business?

Reviews are Important! Imagine you’re in a buying situation and you’re choosing between two brands. One brand has no reviews and the other is flooded with positive consumer reviews. Which one are you more likely to choose? The second one, right? That’s the power of testimonials. Google reviews are an important part of your online reputation as they can impact how people view your business, whether they decide to do business with you or go Read more…

By Delenn Sheppard, ago