SEO stands for “search engine optimization. It’s the process of optimising your website to rank higher in search engine results pages (SERPs) in places like Google. SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to the factors actually on your website (hence, on page). These factors, such as your word count, headings, structure, internal and external links, keyword and NLP usage, meta descriptions and titles, affect your rankings. Off-page SEO refers to the factors outside of your website that affect your rankings, such as backlinks and social media engagement. Both are important for a solid SEO campaign.
Why is SEO important?
SEO is important because it can help you attract more visitors to your website. If you rank higher in search engine results pages, you’re more likely to get clicks from users who are looking for the information or products you offer. And if you get more visitors to your site, you have a better chance of converting them into customers or leads. (The ultimate goal!)
To see how your website is tracking, use Google Analytics and Google Search Console to track your website’s performance and conversions. It’s a great easy tool that is great for any business to visually see their progress.
How do you improve WordPress SEO through the CMS?
WordPress has its own SEO features! There are many ways you can use WordPress to improve your SEO. Here are just a few:
1) Use an SEO plugin:
An SEO plugin is a piece of software that you can install on your WordPress site to add new features or functionality for the purpose of improving your website’s SEO. There are many SEO plugins available, such as Yoast SEO and All in One SEO Pack.
2) Optimise your WordPress theme:
Your WordPress theme can have a significant impact on your SEO. Make sure to choose a theme that is responsive (mobile friendly), fast loading, clear, aesthetic, engaging, and easy to navigate.
3) Write quality content:
Content is still king when it comes to SEO. Make sure to write high quality, easy to read, keyword rich content that will help you rank higher in search engines. Remember that even though Google is deciding where you rank, it’s real people who still have to read your site!
